Over time, SEO became market-specific, a content-dependent technique for increasing the ranking of websites. The recent struggles lie around how the social community engage on your site. How many likes, comments and interactions can you generate to increase traffic? But traffic alone isn’t the answer to improving long-lasting rankings. As next, search engines brought about some changes in the matrix of their algorithm and transformed from niche specific to link-specific. The Number of websites with a larger number of links will have higher rankings. Due to this reason, companies began to sell links, and webmasters began to purchase from them, resulting in low-quality websites. These challenges lead us to Keyword Based ranking. In this technique, the specific key phrase or content is present in a large quantity on the website to improve the rating. It is also known as key phrase stuffing or a so-called black hat search engine optimisation practice. Many Search Engines nowadays recognise this and stop ranking based on the meta tags. In the end, you have to start with your Content. Or better, Start first with your Content. Content is King and Queen. A site with good content is accessible to the crawler and the Users. Crawled Sites get enriched by additional data such as Keywords and track the incoming and outgoing links. And the links do bring an engagement in the form of social. The Seo Pyramid is a way to set the foundations right and build the way up as you go.
15 September 2022
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