Most marketing activities are a contest for people’s attention. The term “growth hacking” is now often used by business owners, startup enthusiasts, and online marketers. Growth hacking has begun to replace the idea of a digital marketing strategy for startup businesses. Most individuals are still unsure of the concept, though, as they look for the ideal “growth hack” to propel their firm from nothing to a substantial amount of traction. Growth hacking is more than leveraging various marketing strategies to help your business gain significant traction from ground zero. The key to a successful growth hacking plan is to identify a unique marketing hack through creativity and experimentation, devote your resources to that marketing channel, and continuously analyse and optimise your performance. You are never going to get it right the first time. And only by evolving and iterating your marketing multiple times will you know what works for sure and what looks like it will work but doesn’t get the desired Goal. By the way, the term growth hacking was coined by Sean Ellis and is worth checking out his work.
17 November 2022
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