Laws of UX

Organised contents, contrasts, hierarchy, and spacing are all key takeaways for improving the user experience. In 1956, George Miller, who was working as a cognitive psychologist at Princeton University, asserted that the span of immediate memory and absolute judgment were limited to around 7 (plus or minus 2) items in their working memory. We, as humans, are challenged by remembering anything which is more than seven different pieces of information if they come at you in a short period, and you will likely forget them in less than 30 seconds. Miller’s law directly opens up the issue of certain limitations when it comes to humans. Our brain processes just a certain amount of information in any communication, but we do not always can we grasp it to a full extent. As UX is much about the psychology of users, it’s essential to understand such impacts and produce products that impact the user’s experience. If the users do not understand something, people will often say that the information is wrong and that they do not believe what they are experiencing. Problems of the inability to actively imagine what the other person is trying to say or being in someone else’s skin is something that is almost a feature intrinsic to all humans. About the number 7, it is not magical; Miller himself thinks it is just a coincidence. It’s important to understand that your eyes and ears often fail to carry what you can perceive. Keeping this in mind, as Producers, we must think about perception and imagination and try to get the users linked with the help of UX laws.