UX Fundamentals

Designing an optimal User Experience Design isn’t only just about the way it looks or the way it works. In our view, a great user experience is the one major factor that drives emotions and changes how the user feels. The utmost attention is often paid to the design, not the experience. In an application, a task in progress creates a specific tension that can only be resolved upon completion. Users remember incomplete or interrupted tasks rather than complete ones. Missing information causes emotional stress, making unfinished tasks more accessible and easier to remember. In Psychology, this is called the “Zeigarnic” Effect. The kind of reaction we generally get from the part of our head which is responsible for our instincts and it reacts much faster than our consciousness does. This would lead us to fall in love with the product after its first couple of uses. User experience design has its conceptual roots in cognitive and behavioural psychology and it is a blueprint of a human being’s interaction. In the end, Users don’t ignore their experience; they overlook the product that ignores their feelings.