A vital factor in the success of a product is lying in Usability. It’s not about how I, as a producer, use it – it’s about how our end users use it to make their life easier. Alfred Adler is a known psychologist from the 19th century. One of his quotes is, “Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another”. This explains the core principles of User research. User research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. This field of research aims to improve the usability of products, services, or processes by incorporating experimental and observational research methods to guide a product’s design, development, and refinement. Designers, developers and product owners are not experts in everything, and usually, they work building products that they use in a particular manner which doesn’t represent a real user. So to succeed, you have to put your feet in somebody else’s boots and create a meaningful product for the user. Selecting your research strategies from various techniques will help you shape your product to perfection, making and serving your customer and business more effectively. You can find many techniques to help you find a design solution to a problem. These methods can be used a different times of the process. Integrating UX research can boost user satisfaction by improving the product’s usability. Additionally, research can benefit the development of the product by reducing development time and production costs.